As leaders, effective communication is paramount, and this month, I invite you to take on a challenge: deliver your key message in under three minutes.

Our various devices train us to cut through the noise, and our patience and attention span have become shorter. As a rule, try to get your core message across in any forum you work in three minutes or less. If you can do this, you will captivate your audience (internal or external stakeholders, clients, colleagues etc.), they will want to know more, and you will leave a lasting impact.

Craft and structure your core message with a hook, then explain the impact and value to the audience. Your objective should be to provide a compelling ‘aha’ moment and a clear path to fruition.

Embrace your nervous energy and let it sharpen your focus. Tailor your message to resonate and be audience-centric for a more significant impact, and then prepare and practice. Understand that you will have to remain adaptable during your presentation to meet the needs of your audience and be ready to pivot to address identified interests and concerns effectively.

When we present authentically, our personality and style are evident. By being authentic, you will build credibility and trust with your audience. When knowing your content, you don’t need a script. You can speak from a well-prepared outline which will help you overcome the temptation to read word for word and enable you to maintain a natural flow while highlighting key points effectively.

There is real power in your non-verbal communication and body language. Your body language needs to enhance your message, not detract from it. Practice mastering your non-verbal cues so you can see the influence of your body language on what you are saying.

When you are working out what to say in the first three minutes, think of these questions to help guide the points you want to get across:

1. What is it you want to say and why?
   This will help you conceptualize what it is you are getting at.
2. How does it work, or how will it help? 
   This will help your audience form a process map for utilizing the information you are sharing.
3. What is the proof or accountability statement?
   Facts, figures, and proof of what you say must be referenced or provided.
4. How can you help?
   Define how you can be of assistance, help or reference.

Prepare and practice for impactful communication. You can captivate, influence, and inspire your audience in three minutes. Remember, authentic and concise communication leaves a lasting impression. Step up to the challenge, and watch your messages resonate like never before.

7 Point Message Delivery Cheat Sheet

1. Being a little nervous is a good thing. It will give you the adrenaline to be more alert when giving your message.
2. Intently craft your message for your audience. Who is your audience? What choice of words and level of detail will work best? Answering these two questions will help you organize your key points correctly for a more significant impact.
3. Focus on the audience. Even with practice, when the time comes to deliver your message, if the audience wants something different, you need to quickly pivot to what they need, or they will lose attention.
4. Be yourself – authenticity is key. Let your personality shine when you present, giving you credibility and audience trust.
5. Speak from an outline, not a script. When nervous, we tend to look down at our note sand read word for word. I encourage you to initially prepare by writing out all you want to say and practice your presentation verbally until you feel confident and then condense your presentation notes into an outline of only key points. Again practice, and you will find that speaking from an outline will enable you to be more natural in your presentation.
6. Use body language. Not only are your words and tone powerful, but also your non-verbal’s. You want to ensure your body language does not detract from your core objectives.
7. Nothing can replace preparation and practice. Review your outline and practice out aloud (yes, in front of a mirror, or tape yourself on Zoom and rewatch to critique yourself) until you feel confident in your verbal and non-verbal message delivery.

If you have any questions about drafting and delivering your key message, or want to learn more about the powerful benefits of executive coaching to elevate your leadership success, please reach out to askme@jennyreilly.com and book a complimentary 30-minute strategy session.  If you want monthly leadership tips, sign up for my JRC newsletter.